Base + Bottle Design
What sets Katkoot apart is the positioning of each bottle as a unique piece of art—a canvas that holds opportunity and promise. In conversation, Giovanni Leonardo Bassan, co-founder and the brain behind the Katkoot artistry, and Jaimal Odedra, a veteran of the design industry, explore what it means to attach a piece of creative authenticity to every bottle the customer takes home. Jaimal, with an expertise in brass and a sensibility that matches perfectly with Giovanni’s, worked with him on the unmissable base of the bottle. The bottle itself, however, is unfamiliar territory for him, so he asks Giovanni more about it.
GO: “I designed this bottle to speak to the viewer. The design is unique, in fact, there are no similar products on the market. The lack of labels, logos and writings defines a minimalist and brutalist aesthetic where the shape dictates the style and the materials define the tones. The contrast of this glossy base with dark glass is very interesting and is reminiscent of values of Katkoot Italia, in contrast to but still including each other.”
Talking more about the design, Giovanni explains,
GO: “We wanted to play with raw and strong materials, the physicality of the bronze and copper and the heaviness of the pieces make this design object real and present; they are part of attempts to define a new luxury.”
Through the course of the conversation, it is discovered that different wines require different shapes of glass bottles because of the different characteristics of the spirit. For example, for the Prosecco Superiore, Giovanni explains, a shape called ‘champagnotta’ was chosen which is suitable for sparkling wines. The glass of this bottle, compared to what is used for still wines, has a greater thickness as it must resist the bubbly pressure of the wine. But the Amarone Della Valpolicella, on the other hand, was given a bottle with a cylindrical shape. Accentuated shoulders and a short neck give it a sort of elegance and that is expected of refined red wines.
The bottle, Giovanni says, is the conduit for the result of months of hard work, and when the bottle is presented as a piece of art, it glorifies and gives due credit to the efforts of each of those community members. “I spent almost a year studying and researching inspirations to create a new and different bottle of wine. I quickly realized that everyone focuses on the label rather than the shape of the bottle due to certain standards the production system expects us to maintain. But I wanted to create something the likes of which had never been seen before.” After putting all his knowledge and experience in architecture and design to use, along with studying liquid containers from prehistoric times, drug containers, pharmaceutical packaging and even space technology, he created this base that he claims “caresses the bottle like a glove, but also a piece of art that remains after the wine is over”.
JI: “And what of the future?”
Jaimal asks. Well, Katkoot plans to bring together artists from all kinds of disciplines and give different voices to the base of the bottles through collaboration.
GO: “The Katkoot family is evergrowing, and we plan on joining hands with different artists to create limited editions of the bottles”, Giovanni says.
Carrying forward the values of tradition meeting modernity, Giovanni adds that the base, strong and beautiful in its copper and bronze, is even suitable for upcycling and reusing, staying on as a token of the Katkoot experience long after the last sip is over.
Base + Bottle Design
What sets Katkoot apart is the positioning of each bottle as a unique piece of art—a canvas that holds opportunity and promise. In conversation, Giovanni Leonardo Bassan, co-founder and the brain behind the Katkoot artistry, and Jaimal Odedra, a veteran of the design industry, explore what it means to attach a piece of creative authenticity to every bottle the customer takes home. Jaimal, with an expertise in brass and a sensibility that matches perfectly with Giovanni’s, worked with him on the unmissable base of the bottle. The bottle itself, however, is unfamiliar territory for him, so he asks Giovanni more about it.
GO: “I designed this bottle to speak to the viewer. The design is unique, in fact, there are no similar products on the market. The lack of labels, logos and writings defines a minimalist and brutalist aesthetic where the shape dictates the style and the materials define the tones. The contrast of this glossy base with dark glass is very interesting and is reminiscent of values of Katkoot Italia, in contrast to but still including each other.”
Talking more about the design, Giovanni explains,
GO: “We wanted to play with raw and strong materials, the physicality of the bronze and copper and the heaviness of the pieces make this design object real and present; they are part of attempts to define a new luxury.”
Through the course of the conversation, it is discovered that different wines require different shapes of glass bottles because of the different characteristics of the spirit. For example, for the Prosecco Superiore, Giovanni explains, a shape called ‘champagnotta’ was chosen which is suitable for sparkling wines. The glass of this bottle, compared to what is used for still wines, has a greater thickness as it must resist the bubbly pressure of the wine. But the Amarone Della Valpolicella, on the other hand, was given a bottle with a cylindrical shape. Accentuated shoulders and a short neck give it a sort of elegance and that is expected of refined red wines.
The bottle, Giovanni says, is the conduit for the result of months of hard work, and when the bottle is presented as a piece of art, it glorifies and gives due credit to the efforts of each of those community members. “I spent almost a year studying and researching inspirations to create a new and different bottle of wine. I quickly realized that everyone focuses on the label rather than the shape of the bottle due to certain standards the production system expects us to maintain. But I wanted to create something the likes of which had never been seen before.” After putting all his knowledge and experience in architecture and design to use, along with studying liquid containers from prehistoric times, drug containers, pharmaceutical packaging and even space technology, he created this base that he claims “caresses the bottle like a glove, but also a piece of art that remains after the wine is over”.
JI: “And what of the future?”
Jaimal asks. Well, Katkoot plans to bring together artists from all kinds of disciplines and give different voices to the base of the bottles through collaboration.
GO: “The Katkoot family is evergrowing, and we plan on joining hands with different artists to create limited editions of the bottles”, Giovanni says.
Carrying forward the values of tradition meeting modernity, Giovanni adds that the base, strong and beautiful in its copper and bronze, is even suitable for upcycling and reusing, staying on as a token of the Katkoot experience long after the last sip is over.
